Adidas in collaboration with IF rocks Loftas fest

“Welcome to the world of those with their eyes wide open”

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“Just a few steps away from Vilnius city centre and the Old town – Loftas fest is the perfect getaway for those in constant search of novelty and inspiration. It brings most up-to-date artists on their line up and creates the perfect atmosphere for the end of summer. It feels like a city within a city where different pulses apply. ” – says Victor Diawara, the organiser of the festival.

And so Adidas was one of those hungry for inspiration. Or in other words, all the city heroes and goddesses wearing Adidas were caught by a street style photographer and immortalised in all kinds of social media, Industry_Files being one of them.

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