Isabel Marant for H&M

Today on November 14th, Isabel Marant is launching her collection with H&M in selected stores worldwide, and the question remains whether you will get influenced by the most anticipated collaboration this year. If you do decide to participate in the game and line up in stores, we suggest you go for the coats reflecting her signature design, in case you have a hard time deciding what exactly you miss in your closet.

Isabel Marant for H&M | #fashion #collaboration #outfit #collection #hm #marant #industryfiles

Isabel on the launch in store: “After six months of working hard on this collection, it’s thrilling that the actual clothes are finally reaching the shops. It will happen simultaneously worldwide: this makes me even more excited. The collection is made up of clothes with a real attitude, and I put a lot of effort into it: the clothes are something that I hope the H&M audience will respond well to.”

Isabel on designing the collection: “There’s been such enthusiasm surrounding the whole project, and the sheer passion for fashion that we share with the H&M team. It’s been a thrill to get out of my comfort zone and try something new – in this case, producing a compact collection on a large scale for a huge audience at a democratic price. As a designer who likes challenges but wants to dress real people in their daily lives, I could not ask for anything better.”