The fashion world inevitably goes global, cultures exchange their information and experience. Lithuania being a small mechanism in the world’s industry is doing its best to be acknowledged and discovered by international markets. Julia Janus is one of the few Lithuanian fashion brands that are capable to handle the tasks of nowness and to be brave and current enough for European clients. Interesting and hot of its Baltic minimalist angle, quality of its production and brand’s communication as well as strategy the brand might become a pioneer and a revolutionist allowing other local brands to get recognition all over the world. One day Baltic states must be discovered and the truth is – we are indeed able to surprise.
Julia Janus has a chain of stores located in Lithuania, Latvia and Ukraine. Good news is that till the 8th of March, 2015 you can pop – up at Sofo popup boutique and be welcomed by a great Julia Janus collection.
by Agne Skripkinaite
Industry_Files fashion editor and partner at A/D