Times when shopping experience was easily predictable has long passed and now smart shopping is taking the lead. What the thing is smart shopping? Mostly it is being organised by small boutiques and their owners in collaboration with fashion designers and stylists and it is by invite only. The target audience of such events are loyal clients and sometimes the press. Few weeks ago KOKO boutique together with Lyli by Lilija Larionova invited their clients to the shopping event dedicated to dresses: long, maxi, midi, colorful, made from silk… It was a cozy event with a great success – KOKO boutique knows what their clients desire: personal detailed consulting by the designer as well as delicate attention to the clients such as a glass of sparkling champagne, inspiring conversation and smart direction of seasonal clothing.
