Plastic & Fantastic

One of IF favorite materials when it comes to fashion, especially shoes and bags, is plastic. It is extremely universal – because you can wear it in the morning, day or night, when rains or when the sun is shining. Also, it is totally vegetarian and definitely on the trend.

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Founded in 1979, Melissa is recognized in Brazil and around the world for its curatorial work in fashion, art and design, in addition to the innovative development of its key raw material: plastic. Since then, more than 20 partnership agreements with illustrious names in fashion, design, music and celebrities were signed -Melissa is not just a shoe, it’s a celebration of design. The brand is constantly looking for ways to express new ideas, hence its partnerships with renowned creative’s around the globe since the 1980’s including: Zaha Hadid, Campana brothers, Gaetano Pesce, Isabela Capeto, Vivienne Westwood, Gareth Pugh,Jean Paul Gaultier, Karl Lagerfeld, Thierry Mugler, Jason Wu, J. Maskrey, Karim Rashid, Alexandre Herchcovitch, Judy Blame to name a few.

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The Melissa brand is a global fashion icon with 75 million pairs of shoes manufactured in the past 30 years, exported to 69 countries. The plastic material used allows Melissa to translate texture and touch in its most sensual and sculptural form. The shoes are injected with a scent that is reminiscent of one’s childhood the concept being fun and colourful. The classic model first created by Melissa is the ‘Aranha’ which takes 1 minute to produce. During its 30 years in the market, Melissa has embarked on many adventures to reproduce a range of colours, textures, patterns and affects enabling singular touches in plastic. Their search for uniqueness was accompanied by the development of new technology inside the companies own laboratories. The shoes are also eco-friendly, a matter close to the heart of the brands initiatives. From design to distribution of a piece, everything is conceived to cause the lowest possible impact on the environment by using state of the art research and resources and the most innovative technology available. The brands commitment to the environment has created a material called MELFLEX; a form of PVC that provides improved elasticity, impermeability and resistance. It is hypoallergenic, odourless, neutral and natural. 100% recyclable maintaining its properties after this process.

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Go and buy: V2 CONCEPT STORE or click here